The stage has been set for what is considered the biggest e-commerce battle of the country. Soon after Flipkart announced the Big Billion Days sale, which is coming soon, its rival Amazon has also announced this year’s “Great Indian Festival” sale. The Amazon ‘Great Indian Festival’ sale is said to be “coming soon” with discounts on over 20 lakh products. According to the microsite published by Amazon, the Great Indian Festival sale will go live around the festive season in India this year.
Amazon says users will be able to avail of free EMI on their debit and credit cards through Bajaj Finserv for up to Rs 1 lakh. There is an exchange offer that will allow users to exchange their old devices for a discount of up to Rs 25,000.
Like every year, Amazon Prime members will get access to the sale one day prior to non-prime members. To get a Prime member today, you will need to pay Rs 329 for three months and Rs 999 for a year. Just head over to the Amazon Prime website to get the subscription.
The sale will include deals on cell phones and accessories, electronics, games, toys, smart Televisions, Appliances, Amazon Echo / Kindle / Fire TV products, fashion and more. Dates for the Amazon Great Indian Festival sale have yet to be announced, but it is expected to start in October.
This comes just days after Flipkart announced its Big Billion Days sale – the Walmart-owned e-commerce giant’s flagship sale for every year. Dates for the Big Billion Days sale have also not been announced yet, but the two sales are expected to clash, as has been the case previously.