Viacom18’s international distribution arm, Indiacast is in the process of launching Colors Gujarati in the UK market imminently.
The popular Gujarati channel will become the only service to cater for the Gujarati speaking audience in the UK. It is worth noting that “taster” content from Colors Gujarati are already broadcast daily in various slots on Colors Rishtey. Gujarati programmes ‘Rasoi Show’ and ‘Dharam Thi Gujarati’ are amongst the channel’s most watched.
Despite the economic challenges, Indiacast has made a daring decision to launch Colors Gujarati. Viacom18’s other channels Colors, Colors Rishtey and Colors Cineplex have been performing exceptionally well over the last few months during the coronavirus pandemic.
Colors Gujarati will launch as soon as it acquires an EPG slot and completes its formalities with Sky.
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