International Women’s Day is an annual reminder to honor women today and every day, and new PSA from DreamWorks Animation asks: How will you challenge norms and create a better world for women everywhere?
Borrowing its title from the IDW 2021’s theme, “Choose to Challenge” focuses on tearing down status quo and centering female representation in animated content and storytelling. Introduced by DWA president Margie Cohn, the video features creators and leadership from films including The Croods: A New Age and the upcoming Spirit Untamed and series including Kipo and the Age of Wonderbeasts, Gabby’s Dollhouse, Jurassic World: Camp Cretaceous. They discuss the importance of including authentic, strong, multidimensional female characters across the studio’s slate.
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“One of the biggest challenges I faced as a young woman coming up in this industry was constantly making the belief that I belonged here and I can do this job,” Spirit Untamed director Elaine Bogan says in “Choose to Challenge.” Adds Joanna Lewis, story editor on Kipo and the Age of the Wonderbeasts, “You have to believe that you have something to say that is worthy of being heard.
Watch the clip above.
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This article is auto-generated by Algorithm Source: deadline.com
