Ind vs Eng Series: Star Sports to Live broadcast series in 5 languages, eyes 500 Cr ad-sale revenues

Ind vs Eng Series: Star Sports to Live broadcast series in 5 languages, eyes 500 Cr ad-sale revenues

India vs England Series – Live on Star Sports in 5 Languages: After 12 months, Live international cricket is back in India and the official broadcaster Star Sports is ready with its big plans to LIVE Broadcast and Live Stream the India vs England Series. The series will be Live broadcasted on the Star Sports network and streamed on Disney+ Hotstar across five languages –English, Hindi, Kannada, Tamil, and Telugu. Star has also started the #IndiaTaiyarHai promotional campaign featuring actor Boman Irani to promote the series.

On the advertising front as well – Star Sports has taken big targets for the series. According to the information coming in from sources, Star Sports is targeting magical number of 500 Cr revenues from the advertising sales for the 12 matches (4Test, 5T20, 3odi’s) of the series.

Star Sports had earlier revealed to InsideSport that the series is seeing very strong advertiser interest from categories like Auto, Ed-Tech, E-Commerce and Financial services.

“The India-England series marks the return of cricket to Indian soil after a long gap. The historic win at the Gabba has built anticipation for yet another crucial series with the world champion, England. We are seeing strong pent-up demand and positive sentiment amongst the marketers,” said Anil Jayaraj, Executive Vice President, Star Sports

According to estimates by media buyers, Star is selling 10-second T20 matches ad slots for ₹7-8 lakh. So far, it has managed to sell 80% of inventory for ODIs and T20 matches besides 75% of Test match inventory.

India vs England Test Series – Star Sports expecting ’bumper advertising’: It’s been more than 12 months since India played their last match on home soil. As the series against England starts on 5th February, BCCI’s official broadcaster Star Sports is expecting bumper advertising on the series. India is scheduled to play 4 test matches, 5 T20’s and 3 ODI’s during the series and to E4m.

India to play 1st Match on Home Soil after 12 months, 1st test after 14 months

According to Star Sports and advertising fraternity, historic series win against Australia at Gabba and match on home soil after a gap of 12 months has led to strong pent up demand. The last time, India played a match on home soil was the ODI against Australia on 19th Jan 2020. It’s been more than 14 months since India played their last test in India. The last test match in India was against Bangladesh in Kolkata on 22nd Nov 2019. Since than India has played test matches on overseas tour against New Zealand and Australia but not even a single match has taken place in India.

Last Test Match in India 22nd Nov 2019 – Bangladesh Kolkata
Last ODI Match 19th Jan 2020 against Australia
Last T20 Match – 10th Jan 2020 against Sri Lanka

The series against England will be comeback of sorts for international LIVE CRICKET on Indian soil.

 

This article is auto-generated by Algorithm Source: www.insidesport.co

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