The Black female founder begins her fundraising journey already down a match point. Black women face a unique set of challenges colored by misconceptions of both race and gender. Investors notoriously doubt female founders, typically focusing investment analysis on the potential risks and losses of female-founded startups. They often assume that women-founded companies are more likely to fail. With male-founded startups, investors take a more optimistic approach, focusing on founders’ potential to capture market share and drive the accelerated growth necessary for massive financial returns. Meanwhile, Black founders contend with systemic inequity at each step of their journey. Investors expect to see more traction from Black founders than their White counterparts, and will often question their technical expertise and market understanding.
Black female founders exist at the intersection of these challenges, making it exponentially more difficult for them to get the funding they need.
And then there’s the problem of the network effect.
To raise your first million, you need to raise your first check. That can be notoriously difficult. Entrepreneurs often turn to their friends and family to raise capital, a luxury reserved to those with wealthy networks willing to bet thousands of dollars on a person with a good idea.
Without the network necessary to raise critical starting capital, most Black female founders close shop before their product even reaches the market. By building exclusive spaces and systems, we are missing out on the innovation and genius of so many.
My fund, Serena Ventures, invests in early-stage entrepreneurs who often pitch us with just a vision. When thinking through what role I wanted to play as an investor, funding early-stage ventures was a no-brainer. I look to support the dreamers and the visionaries of the future, while giving them the opportunity to capitalize on their genius.
Silicon Valley does not have a talent pipeline problem. It has a network selectivity and resource allocation problem. Venture capitalists should expand their network to include Black female founders and focus on hiring investors who have access to a more diverse network. We can no longer stay oblivious to how our homogeneous networks influence who we fund and who we hire. Lastly, we must extend the same thoughtfulness and consideration we give White male founders to all entrepreneurs.
I am by no means alone in my mission to build an inclusive venture capital landscape. The champions for Black female founders are here to stay. It’s time we all play on the same court.
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