Who is Samsung’s new virtual assistant Samantha and why is she trending?


The most popular mobile brand Samsung has been ready with its new mascot character which is getting viral on social media and the users of the brand are curiously waiting for this update.

Who is Samsung’s new Virtual Assistant?

“Samantha” is an AI virtual assistant that is not an official Samsung product. A design firm named Lightfarm created Samantha with a marketing company owned by Samsung, but the final product was not picked up or incorporated into a Samsung campaign.

“She’s a bright-eyed, perky lady who likes jamming to tunes on her Samsung phone, browsing apps, and texting friends,” writes Polygon.

In the viral images, she is portrayed holding a Samsung smartphone, and has a “Samsung Galaxy”. She has a designed similar to that of a Pixar character, a different approach from Apple’s faceless Siri or Google’s Google Assistant.

Samsung has its own virtual assistant Bixby that represents a major reboot for S Voice, Samsung’s voice assistant app introduced in 2012 with the Galaxy S III.

Why is she trending?

Samantha aka Sam is trending on Reddit and Tiktok for her glamorous virtual good looks, prompting a less-than-wholesome reaction from the internet.

Sam has now become the ‘love interest’ of some randy Samsung fans. A lot of NSFW (Not Safe For Work) content of Samantha is making the viral rounds, the majority from the rule34 Reddit thread.

Lightfarm said, “Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project! Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing.”


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